We're not building just an agency. We're building India's most obsessive content IP studio — and we only bring in the ones who can't be mediocre about their craft. Are you the one?
↗ WE'RE HIRING
Join the round pegs
trying to fit in
square holes.
OPEN ROLES. ——
WHO WE’RE
actually looking for.
we don't hire for resumes. we hire for non-conformity, taste, drive, and the inability to produce mediocre work. if that's you, keep reading…FILL THE FORM!
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you think in narratives. you read a founder's/brand’s bio and immediately see ten angles they haven't touched. you build skeleton of content IPs they have the potential to build and be known for. you know the difference between a post that performs and a post that matters. you obsess over LinkedIn/X patterns and have opinions about why things work.
a content strategy role.
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you cut reels the way other people breathe. you understand pacing, hooks, and why the first 3 seconds either kill or carry a video. you're fluent in short-form formats: Instagram Reels, YouTube Shorts, LinkedIn/X video. you have a reel you're proud of. bring it.
a video editing role.
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you're the person who catches the typo at 11pm. you manage founder/brands profiles on Youtube or Instagram or LinkedIn and other platforms: content writing (if working LinkedIn & X), script writing (if working on instagram & Youtube), scheduling, formatting, engagement, and making sure every piece of content lands exactly as intended. every content piece, every IP built with such an intent that it hits the platform & boom…viral. detail-oriented obsessive platform knowledge is the key. we are trying to find the platform god in you.
an creative account managerial role.
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you design for the scroll. editorial aesthetics that stop thumbs and communicate immediately. you have strong opinions about fonts, hierarchy, and why most social media design is criminally bad. canva/figma is your baseline, not your ceiling.
a design thinking role.
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you can walk into a conversation with a founder and walk out with a relationship. you understand what content IP, personal branding means and why it matters. you don't hard-sell — you consult, you construct, you close. if you can filter a qualifying lead, spot how we can build their content with our expertise, get their attention (your superpower) to come on call with us and try our services, we want to talk.
a new biz dev/lead gen role.
WHY THE F*** WE EXIST… ——
…Like why build India's most obsessive
Content IP & Personal brand agency? Why?
okay so. content IPs. personal branding. everyone's talking about it. most are doing it wrong. the generic posts. the recycled tips. the content that looks exactly like ten other founders…
“we got tired of watching great people disappear into the noise.”
so in 2022, we started The People Company.
not as a typical content agency, but as India’s Premier Content IP Ecosystem. we understood the rocket science of social media platforms and put our ideas/strategy into action. and boom…we build personal brands so algorithmically powerful, so genuinely human, that they've collectively clocked 250 million+ impressions every single month.
with zero paid ads. not a single rupee.
"we expertly sail through social media algorithms to uncover powerful & viral-worthy storytelling methods, ensuring our clients achieve unmatched organic reach in a class of its own."
we have worked with Fintech, SaaS founders & EV disruptors, Pharma industry leaders, India's leading Tech Distribution-house owners, Immigration Startup CEOs, Regulatory Advisory leaders, and Silicon Valley-based founders — and many more partners who actually move markets. across LinkedIn, X, Instagram (and now Youtube). across India, the USA, Middle East, and Canada. a 360° content IP engine: from strategy, writing, design, video scripting, distribution…all in-house, all obsessively crafted.
and now? we're building our own short-form video division for the Instagram Reels / YouTube Shorts / LinkedIn video era. because the next wave of personal brand equity will be built in vertical video, and we're not watching from the sidelines.
we are a content IP & personal branding startup with the obsession of an artist, the discipline of a marketer, and the charisma of a small team of great people.
no 6-round loops. no ghosting. no vibes-only rejection.
here's exactly what happens when you apply…
HOW WE HIRE OUR PEOPLE. ——
01
Fill the Form.
the form is long. but read this entire page first. understand the context. there are things in here we'll reference. it matters if you actually read it.
02
Proof of Work.
if we shortlist you, we'll ask for proof-of-work — real examples of what you've made, shipped, or built. no need to polish it. raw and real is fine.
03
The Conversation
a 30-minute call. not an interview. we just want to know how you think, what you care about, your compensation exceptions and whether this is actually a fit — for both of us.
04
A small brief.
we'll send you a short creative brief — the kind of thing you'd actually work on here. take your time. do it well. this is where most people either make it or make it obvious.
05
Welcome to TPC.
if it's a yes, we move fast. onboarding is lean. you'll be working on real accounts within the first week. no hand-holding, just full trust.