Personal Branding Myths.

Spending less on marketing and more on personal branding is more effective.

When it comes to personal branding, there are a lot of myths out there that people believe are true but aren't.

Personal branding is more than just a marketing strategy; it's a method of explaining how you'll perform in the marketplace and how you'll impact other people's lives.

Let's debunk each of these myths one by one:

It’s all about being yourself:

Now, you may argue that this is not a myth, but let us tell you something: being yourself is half the battle. The second half is to use what you do to solve someone's problem and explain how you can accomplish it to your audience.

Building a personal brand is easier than a company brand:

Although not everyone believes this, many people believe that building a personal brand and selling services is easier. Building a personal brand is more difficult than you might believe.

Did they buy something from you? If you answered no, you must confess that it is not simple.

You will get overnight success

Having a personal brand and establishing a personal brand, on the other hand, are two very different things.

Having a social media account is not the same as having a personal brand. Even if you don't have a social media presence, your personal brand will still exist. It all depends on your leadership abilities and how you handle your business.

—TPC